MS SKYR // Íslenskt alla leið

Director: Guðjón Jónsson
Production: Sagafilm
Agency: Maurar
Creative Director: Fannar Ingi Friðþjófsson
Producer: Haukur Björgvinsson
DP: August Jakobsson
Stylist: Alda
AC: Viktor Orri

…and all the others not mentioned here send me a line.


Project: (2016)

The Icelandic national football team secured their first ever qualification to the Euro finals in France 2016. Our nations all time greatest player, Eidur Smari Gudjohnsen, is in the twilight of his career and this will beyond doubt be his farewell tournament to the national team even though he might kick on at club level for a bit longer. His legacy is astonishing.

He is a multiple EPL winner with Chelsea and then he became the La Liga and Champions League winner with Barcelona. Then there is skyr. An Icelandic traditional yoghurt-ish dairy product filled with proteins and calcium. A perfect meal for athletes and active folks. Eidur was raised on eating skyr everyday and he truthfully loves it. Two Icelandic components join forces. Both of them in a league of their own. The rest of the story writes itself …

From the shoot…